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Copywriter. Web Content. Social Media.

Archive for September, 2010


September 8, 2010

What I Learned From the Preacher and the Ambulance Chaser

“The goal of life is not to stay unbroken. The goal of life is to stay committed.”

“Got hit? Call Neil Flitt.”

Advice brought to you on Sunday, August 29th, by an Alpharetta, Georgia pastor … and an Atlanta personal injury attorney.

What strikes me about both of these phrases/sentences, is that I heard one (sitting in the pew) and saw the other (an ad on the back of an extremely rickety vehicle that apparently was trying to pass itself off as a bus).

And I still remember them … ten days later.

And when it comes to writing, that’s the goal. Be remembered.

Millions, billions and zillions of dollars are poured into Super Bowl ads every year. Funny. Clever. Artsy. And I’m a big proponent of all of them. But at the end of the day, if you can’t tie your product back to you (which most Super Bowl ads have a mega-difficult time doing), “funny” has lost you lots of money. (Yes, I know it rhymes .. poet and didn’t know it .. yadda yadda yadda).

Bottom line: Two gentlemen from two entirely different worlds utilize two entirely different methods to effectively communicate to the masses. And how did Dr. Bill Self and attorney Neil Flitt do it? By simply utilizing a pulpit .. a bus .. and words that connect.

What are you writing today? What are you saying … who are you saying it to … and how are you saying it?

Will what you write be remembered? …