The Write Voice

Copywriter. Web Content. Social Media.

Archive for May, 2010

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May 31, 2010

What’s At the Core

When it comes to church, I’m used to a lot of “bells and whistles:” Multi-talented band and vocalists whose chops rival the rich and famous of the music industry; cool staging effects and multimedia that are on a par with – and often surpass – what any TV network could manage; my pastor in Nashville [...]

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May 19, 2010

What You Pay For … What You Get

My friend Ian Black recently forwarded this familiar story, one worth repeating:

A woman approached Picasso and asked him to draw a portrait of her. Picasso quickly sketches her. She is pleased and asks, “How much?” Picasso replies: “$5,000.” The woman screamed, “But it only took you five minutes!” Replied Picasso: “No, madam, it took me [...]

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May 11, 2010

Crisis/Connection

Excellent, well-written radio ad from ServPro, a cleanup and restoration company based in Middle Tennessee. Many ads try (and mostly fail) to capture the humanity of a crisis (i.e., Nashville floods). Few successfully articulate a positive, hopeful message. ServPro’s tagline: “This is not just what we do, this is where we live.”

Connecting the heart and [...]