The Write Voice

Copywriter. Web Content. Social Media.

Archive for July, 2010

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July 15, 2010

Turning an “A+” into an “F”

I was riding down Peachtree Street last week and saw the makings of a GREAT (and by GREAT, I mean CREATIVE and EFFECTIVE) billboard.

About half the billboard was taken up by the word FUN, followed by an asterisk.

The next line, not quite as large, again displayed the asterisk, followed by the words, “ACTUAL SIZE.”

The bottom [...]

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July 6, 2010

indePENdence

Picnics, parades and fireworks are done. Before the spirit of 1776 fades from view, take one more glance at America’s historic pre-word-document parchment.

The foundation of freedom was written down on that parchment … yes, let me repeat that … WRITTEN DOWN in the Declaration of Independence. Take a look at that last word closely. At [...]