The Write Voice

Copywriter. Web Content. Social Media.

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April 6, 2011

What In the Detritus Are You Talking About?

I received an e-mail from a friend a few days ago. The beginning went something like this:

“I cleaned up some of the detritus around the house this morning, so I feel like I’m in control of things more than I really am.”

Exactly.

Just what I was thinking you’d be doing.

Uh [...]

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December 2, 2010

OK, Top 10 Events in Your Life aaaannnd … GO!

My 35th high school reunion .. reconnecting with friends I haven’t seen in eons and dancing with the astoundingly beautiful girls that I could have never imagined dancing with 35 years earlier …

The birth of my gorgeous daughter; bringing home my adopted all-boy son at the ripe old age of 31 days on [...]

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September 8, 2010

What I Learned From the Preacher and the Ambulance Chaser

“The goal of life is not to stay unbroken. The goal of life is to stay committed.”

“Got hit? Call Neil Flitt.”

Advice brought to you on Sunday, August 29th, by an Alpharetta, Georgia pastor … and an Atlanta personal injury attorney.

What strikes me about both of these phrases/sentences, is that I heard one (sitting in the [...]

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August 9, 2010

Oh Yeah? Well … Tweet This

My friend Maurilio Amorim is owner of the Brentwood, TN commmunciations, marketing and branding firm, The A Group. He is a top-notch communicator and looks way, way better than me (granted, not terribly difficult to do on either count). What IS challenging to do is effectively communicate in 140 words/spaces or less. It CAN be [...]

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July 15, 2010

Turning an “A+” into an “F”

I was riding down Peachtree Street last week and saw the makings of a GREAT (and by GREAT, I mean CREATIVE and EFFECTIVE) billboard.

About half the billboard was taken up by the word FUN, followed by an asterisk.

The next line, not quite as large, again displayed the asterisk, followed by the words, “ACTUAL SIZE.”

The bottom [...]

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July 6, 2010

indePENdence

Picnics, parades and fireworks are done. Before the spirit of 1776 fades from view, take one more glance at America’s historic pre-word-document parchment.

The foundation of freedom was written down on that parchment … yes, let me repeat that … WRITTEN DOWN in the Declaration of Independence. Take a look at that last word closely. At [...]

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June 23, 2010

Content. Content?

Thousands of messages each day competing for attention.
Whether you’re tweeting, e-mailing, Facebooking or any business activity that involves writing, take a minute to self-edit. One extra moment of judicious thought can help your feelings and ideas cut through a mass of mindless clutter.
Never, ever be content with your content …

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June 11, 2010

Your Lips Are Moving, But You’re Not Saying Anything

It’s a short read about supposedly important people who write, but don’t really say anything. Wish I had written it, but that’s OK. I’m more than glad he did.

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May 31, 2010

What’s At the Core

When it comes to church, I’m used to a lot of “bells and whistles:” Multi-talented band and vocalists whose chops rival the rich and famous of the music industry; cool staging effects and multimedia that are on a par with – and often surpass – what any TV network could manage; my pastor in Nashville [...]

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May 19, 2010

What You Pay For … What You Get

My friend Ian Black recently forwarded this familiar story, one worth repeating:

A woman approached Picasso and asked him to draw a portrait of her. Picasso quickly sketches her. She is pleased and asks, “How much?” Picasso replies: “$5,000.” The woman screamed, “But it only took you five minutes!” Replied Picasso: “No, madam, it took me [...]