The Write Voice

Copywriter. Web Content. Social Media.

Uncategorized

May 11, 2010

Crisis/Connection

Excellent, well-written radio ad from ServPro, a cleanup and restoration company based in Middle Tennessee. Many ads try (and mostly fail) to capture the humanity of a crisis (i.e., Nashville floods). Few successfully articulate a positive, hopeful message. ServPro’s tagline: “This is not just what we do, this is where we live.”

Connecting the heart and humanity of people in crisis to your product … that’s what’s called EXCEPTIONAL writing …

Sorry, the comment form is closed at this time.